EFS Advisory Services

We help beauty, wellness, and consumer goods companies solve their toughest challenges and achieve their most ambitious goals.

Services

EFS works with a select group of category disrupters in the beauty, fashion, wellness, food, beverage, and service categories. No matter the assignment - from full operational and P&L oversight to ongoing strategic consulting to one-off marketing or location expansion projects - we set ambitious growth objectives and meet them.

    • P&L strategy and oversight

    • Financial and budget planning

    • Ongoing budgetary oversight and vendor negotiation

    • Legal strategy and oversight

    • Trademark protection

    • HR crisis management

    • Retail operations:

    • P&L, budgets, HR strategy

    • Location planning and expansion

    • Traditional wholesale retail, B2B, eCommerce, Hospitality & Spa, Grocery and Specialty Retailers

    • Account Strategy

    • KPI development

    • Broker selection and management

    • Merchandising and promotional strategy

    • Mystery shopping

    • Shopper and basket analysis

    • eComm platform evaluation and implementation

    • UI/UX evaluation and improvement planning

    • Current range profitability assessment

    • Basket profitability analysis

    • PD strategy and oversight

    • Concept development

    • Vendor selection, contract negotiation

    • Regulatory strategy and oversight

    • Product management:

    • Product development iteration oversight

    • Timeline oversight

    • Qualitative and Quantitative testing

    • Global integrated marketing and communication strategy development

    • Brand, product, or launch communication strategy by region

    • Creative design and execution oversight

    • Agency management

    • Spa design strategy and oversight

    • Social Media, Influencer, Affiliate Strategy evaluation, and KPI development

    • Traditional media planning

    • Media Training for Executives

    • Employee Evaluation & Development

    • Menu strategy and protocol development and writing

    • Education creation

    • FOH and customer service training

    • Catalog Development

    • Vendor evaluation

    • Logistics strategy

    • Wholesale fulfillment

    • Reverse logistics

    • Last mile delivery